Why would you ask such a silly question? CEOs are supposed to be busy running the company not messing around with social media tools right?

Is social media really a new function in organizations? And if not do we really need a CSMO, Chief Social Media Officer? Knee jerk reactions aside, more and more CEOs are instead recognizing the power of personally leveraging social media to lead their socially networked organizations.

The most effective leaders throughout history have been great communicators.