Maslow’s Hierarchy Of Needs Provides Prioritization Of An Individual’s Needs

In 1943, Abraham Maslow put forward his paper A Theory of Human Motivation. Eleven years later in 1954, Maslow went into detail on his hierarchy of needs in his book titled Motivation and Personality. The framework outlined five needs from the most fundamental or “deficiency needs” at the bottom and ended in Meta motivational needs towards the top (see Figure 1.).  At the highest level – self-actualization, the individual would focus on the needs to better society.

Figure 1. Maslow’s Hierarchy Of Needs

The Shift From Transaction To Engagement Ushers A New Era For Businesses.

As organizations enter the evolution from transactional systems to engagement systems, a shift is happening in business (see Figure 1).  Engagement requires a different design point and business model for success.  Engagement must account for sense and response, massive social scale, conversation, new user experiences, real-time, multichannel networks, and other factors.