This document addresses many questions asked by CFO’s about cloud deployments and the top integration questions often asked by CFO’s responsible for key business initiatives that involve technology.
A. Executive Summary
Forward And Commentary
CMO's seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Six C's of Customer Engagement.
A. Introduction
Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990's to early 2000's. In fact, social media adoption has passed ubiquitous usage and has mostly begun the process of relevant deployment. Avoidance of Phase 4 Desensitization can be avoided by applying the Six C's of Engagement (Figure 1.)
B. Research Findings
Recent early adopter surveys identify five key phases of social media adoption:
In the complex world of mobile devices and their management a series of ugly questions are raising their heads, such as when is a smart-phone a tablet, or a PC; when is tablet a smart-phone or a PC; when is a PC a smart-phone or a tablet? These may seem simple, even simplistic, questions. But the barriers that used to exist between each category are evaporating, with major implications for Mobile Device Management (MDM) vendors, for enterprise users and enterprise software vendors.