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At the beginning of the year, Oracle Eloqua released a State of Content Marketing Survey Report that revealed the trends that were impacting content marketing and approaches that would be taken through 2014. And now, as we are closing in on what is possibly the most explosive time of year for content marketing (yes, I […]

Once a year - at the yearly Constellation Connected Enterprise conference, we award innovative executives in each of our research areas. It was my honor this year to award the winner in our research area of 'Consumerization of IT / The new C-Suite'.

Drew Bernard, the founder of Facebook app development firm Action Sprout, recently shared his “lessons learned” on content creation and how to make it more appealing (and thus viral) for advocate marketing. He says not only must content be relevant and informative to its audience, it must be “something that fans want to be personally connected with as it becomes part of their online personal narrative.”

Read on for five content strategies for advocate marketing to do just that.

What if, instead, this year’s ballot had essay questions? Might that not produce a more solution-focused agenda? Perhaps it could look like this:...
View the tweet stream from Constellation's fourth annual Connected Enterprise innovation summit.

The winners of the SuperNova Awards will be announced tomorrow at the SuperNova Awards Gala Dinner on October 29, 2014 in Half Moon Bay, California. The gala dinner takes place on the first night of Constellation’s Connected Enterprise innovation summit.

Check back tomorrow to see who won!

Last week in Las Vegas Jive Software held their annual JiveWorld conference. In front of around 1600 people Jive talked about how their products and services enable people to "Work Better Together".

We have the opportunity to attend IBM Insight currently happening in Las Vegas, with over 12k+ attendees, Insight is the largest IBM conference, centering on BigData, Analytics, Content and of course Watson.

I was discussing definitions of Personally Identifiable Information (PII) with some lawyers today, one of whom took exception to the US General Services Administration definition: information that can be used to distinguish or trace an individual's identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual". This lawyer concluded rather hysterically that under such a definition, "nobody can use the internet without a violation".