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As 2014 comes to a close, here are ten things for organizations to think in regards to collaboration software as we head into 2015.

While difficult to do and very important, offline spending and digital marketing need to get connected. CMO's need this data to make the right calls on their marketing mix and shape their priorities. Datalogix connects offline consumer spending to digital marketing to help marketers increase the effectiveness and measurability of their advertising.  It does this by aggregating...
You better watch out You better not cry You better not pout I’m telling you why Santa Claus is coming to town Santa Claus is coming to town Santa Claus is coming to town Yup, the big guy dressed in … Continue reading

The differentiator between Netflix, Uber, Amazon, Google and the pharmaceuticals industry is a small thing called context. Knowing the context of a person, interaction, or message can improve how influence is exchanged. Brands can use context to engage instead of simply marketing. Context is not simple or easy, but powerful.

Thank you to our amazing customers and to my hard working colleagues for making Constellation Research the #1 Independent Analyst Firm of 2014.

Image:Constellation Research Named Top Firm of 2014

Amazon announced earlier that in New York City…okay in one zip code of NYC – 10001 – it will offer 1 hour delivery of tens of thousands of items for customers in that zip code. Click here for press release. … Continue reading

Today the Institute of Industry Analyst Relations named Constellation Research Independent Analyst Firm of the Year! The Constellation team is humbled by this great honor. This is the second IIAR award bestowed upon Constellation since our founding in 2011 when we were named New Firm of the Year.

Another week - another recap done (late, soory).

So here is the content:

This week has not been a good for the Russian currency, as it has dropped close to 20% versus the US Dollar. Some analyst fear that the Putin and Russia will default on their debt and this might throw the … Continue reading

This year end checklist offers suggestions designed to enable you to take control of your digital strategy in 2015. Consider these actions and ensure you dominate digital disruption in the new year.