News Analysis: Informatica Launches MDM 9.5

New Product Addresses The Social, Mobile, Cloud, and Big Data World
The convergence of social, mobile, cloud, big data (analytics), and video/unified comms changes the playing field from transactional applications to engagement applications. The result – a sea change of new data types from structured and unstructured sources. With greater volumes of data, demand for information shifts from real time to right time inside and outside the enterprise. Context by process, by roles, by location, and by any other segmentation requires a robust MDM solution to improve the return on #bigdata. Unfortunately, many master data management solutions have not been designed to handle this new world of business led requirements.
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